I still remember sitting in a tiny estate agent's office in Edgware back in 2017, watching the owner frantically trying to post the same property listing to Facebook, Twitter, LinkedIn, Instagram, and Pinterest all at once. She had a notebook full of different passwords, each platform open in a separate browser tab, and she was convinced that if she missed even one, she'd lose potential buyers.
Social media is often perceived as a frivolous activity, something that young people and less traditional businesses do. It’s full of trending feeds and highlight reels. In many cases, the reels highlight a perfect life, leaving viewers feeling lacking. However, it can also inspire them to challenge themselves and do more.
Is your business’s social media presence lacking? Learn how to increase your social media following with top tips from WEBPRO Adviser’s social media team below. We reveal some of the best ways to increase engagement fast. It’s important to get social media right if you want to boost brand awareness and website visitors.
Research into the main concerns among modern financial advisers found that compliance is keeping them up at night. Staying compliant to shifting regulations far outweighed any other industry concern right now.
But in second place was maintaining their client base. Around one in four advisers are worried about how they will manage to keep their existing customers.
