Blog Management for Financial Advisers

Blogs

Considering new ways to attract visitors to your IFA website? Like to keep your current clients on your site a little longer? Have lots to say yet unsure how and where to say it?

Perhaps you’ve been considering introducing a blog to your site, for ages, and just haven’t gotten around to it? Or maybe you’ve thought about it and decided there’s little point?

If this sounds like you, it might help if we explain just how blogs can help your financial adviser business. That way, you’ll be equipped to make an informed decision on whether to start one, once and for all. Chances are there are more advantages than you think.

Appear in more searches

Many IFA businesses – particularly smaller concerns – have just a handful of website pages to show the world all the financial services they offer and what makes them the right choice. As there is only so much that can be said on each page, this limits the SEO opportunities for a site. And lost SEO opportunities spells lost business opportunities.

With SEO firmly entrenched within your blog, you will not only be able to say more, you will also increase your chances of being found when a potential client searches for the services that you provide.

Benefits

There are many benefits to running a blog on your IFA site.

As mentioned, you can better sell your financial services brand and you can be found easier in searches. In addition to this, your Google ranking will improve; in part down to SEO and also due to the fact that the search engine giant loves fresh content.

Then there’s the subscribers. WEBPRO Adviser can set your blog up to encourage subscribers, which is great for email marketing campaign purposes. Promoting your brand to those already interested in your voice is a particularly shrewd practice.

And the fact that you gain invaluable feedback from your readers? Well, that’s the icing on the cake.

The re branding and updating of our web site is now complete and I would like to take this opportunity to thank you and your team for an excellent outcome. It has been an absolute pleasure to work with Zin who was incredibly patient with interpreting my ideas and turning them into reality. The result is a spanking new web site which we can truly call our own. I was a little nervous in agreeing to the change because the previous version had worked well for us but, the early signs for the new one are excellent with a steady stream of new enquiries.

Thanks again.

Joe Berry - Prtner

Thomas & Co Financial Services

OUR PRODUCTS & SERVICES

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Slideshow

Adding a slideshow to your IFA website adds interest, gets your message across quickly and easily and can help to keep people on your site for longer.

SSL Certificate

Show your financial services clients, and Google, that you value their personal information by adding an SSL certificate to your website.

Blogs

Highlight your expertise in the financial services industry by adding a blog to your IFA website.

Live Chat

Connect with busy financial services clients while they, and you, are on the go.