Google ranking implications

Where you appear on Google’s search results has a major impact on your financial adviser website’s visibility and traffic, which will naturally influence your sales accordingly. Of course, the higher your site features in the rankings, the more favourable the effect on your business.

This is the important part: Google favours sites with SSL certificates as they are regarded as more ‘legitimate’, trustworthy sites. And this, in turn, results in better ranking on its search engine.

Having an SSL certificate implemented on your financial adviser website further cements your credibility and sets you apart from sites – and therefore, your competitors – who don’t have one.