A good IFA website contains the right balance of graphics and content. They complement each other perfectly. An appealing, sharp and well positioned photo catches the eye and the interest of visitors. Yet, without the descriptive copy, explaining why it’s there, it serves no purpose.
Where traditionally financial advisers would put pen to paper – or fingers to keyboards – to promote their products or services, or keep customers up-to-date with relevant news or information, today the words themselves do the very same job. The difference today is that companies can use more of them. Whereas previously, advisers may have chosen to advertise using various media platforms, such as newspapers or television, today they have their very own virtual store or place where potential clients can find out all about them, usually without the need of having to pick up the phone. With this ever-evolving web based world, effective copywriting has never been more important.