When discussing the ways that WEBPRO Adviser can help financial service businesses acquire more leads through a website, we’re often told a website and additional marketing services are not needed.
The common reason for this is that the business gets most of its leads through referrals from satisfied and ongoing clients. We don’t doubt that financial service businesses receive a lot of business in this way – but it doesn’t have to be one or the other.
Owning a business website is essential to drum up interest in your financial services and get your brand known. Forget the myth that financial service providers don’t need a website. It’s a modern approach that removes the burden of relying on word-of-mouth referrals only. Think of it as a way of diversifying your lead generation and protecting your business.
It’s no secret that financial advisers often obtain new business by way of client recommendations due to a job well done.
So, is a website really necessary?
In today’s market, when an online presence is considered so key by so many – including those all-important new clients – the short answer is: ‘Yes!’
