Research indicates that 93% of marketers believe that interactive website tools are highly effective at educating leads on products and services. In contrast, only 70% of marketers believe that static content can achieve the same level of education.
This is good news for anyone using explainer videos on their website – but it’s also great news if you are a financial services provider with financial calculators.
“If it’s not broken, don’t try to fix it”. This is a well-known phrase that is true in many instances, but when it comes to businesses and new technologies, it might not be the best rule to work by.
There is evidence to suggest that business owners are reluctant to adopt new technologies, which can cost them long-term business growth and success. Is your financial services business spearheading the tech game or hiding from the future?
William Shakespeare once wrote that calling a rose by another name would not make the rose smell less sweet. But it still wouldn’t be wise for a new florist to name their shop Rotten Roses. The task of coming up with a company name can be tricky business. So, how do you choose a company name and what needs to be considered?
WEBPRO Adviser works with clients of all ages in the financial services industry. Throughout our many years of collaborating with financial advisers, we have noticed somewhat of a trend, or you could say, a difference in opinion, between younger and older advisers on the need to have a business website, as well as the need to market one.
Compliance is one of the necessary headaches for financial services businesses. Our excellent clients recognise the importance of compliance laws to ensure the safety of their own clients and industry standards. But that doesn’t stop compliance tasks from being time-consuming, such as ensuring the business website and all business materials are compliant with Financial Conduct Authority regulations.
Outsourcing is the process of paying professionals external to your company payroll to complete ad-hoc or periodic tasks for a contractual fee. It is widely used across industries, and according to the most recent data released by Statista (from before the pandemic), the global outsourced services market equated to around £70 billion. This indicates that outsourcing is rife – but should you be outsourcing as a financial services business?
When discussing the ways that WEBPRO Adviser can help financial service businesses acquire more leads through a website, we’re often told a website and additional marketing services are not needed.
The common reason for this is that the business gets most of its leads through referrals from satisfied and ongoing clients. We don’t doubt that financial service businesses receive a lot of business in this way – but it doesn’t have to be one or the other.
Owning a business website is essential to drum up interest in your financial services and get your brand known. Forget the myth that financial service providers don’t need a website. It’s a modern approach that removes the burden of relying on word-of-mouth referrals only. Think of it as a way of diversifying your lead generation and protecting your business.
It’s no secret that financial advisers often obtain new business by way of client recommendations due to a job well done.
So, is a website really necessary?
In today’s market, when an online presence is considered so key by so many – including those all-important new clients – the short answer is: ‘Yes!’
