Search engine optimisation (SEO) is the way in which businesses optimise their website and pages to improve their rankings on search engines, such as Google. This is to increase their chances of being found by potential clients and other stakeholders.

Before we look at what SEO can mean to a financial advice business, let’s go through what local SEO is, generally.

An introduction to local SEO

As its name suggests, local SEO is about connecting with those based locally through online content.

So, what does this look like for financial advisers?

What is local SEO for financial advisers?

For a financial adviser, local SEO provides opportunities that should not be missed. Financial advice firms should include local SEO as an important part of their broader SEO strategy, as it helps them reach those who are set to use the services they provide and based close by.

Why is local SEO important for financial advisers?

The importance of local SEO to financial advisers should not be underestimated. There are so many benefits to be had. They include:

• Visibility in local search results. When a potential client Googles ‘financial adviser’ in your area, you are aiming for your name to show up. 
• Targeting clients who are local. This gives you the opportunity to build your reputation as you earn testimonials from satisfied clients. And it places you higher in Search Engine Results Pages (SERPs) – the page a search engine returns in response to a search query. It’s a win win.
• Makes sure you’re in the running for financial services enquiries. It improves your competitive edge.  
• Provides you with good, quality leads.
• Helps with credibility. And there is nothing more important than trust for a potential client who is looking for financial advice. 
• Better engagement. Potential clients will be much more likely to view your website because of this credibility. 
• Better conversion rates. The more people who engage with your website, the more clients you are likely to attract.

Tips on local SEO for financial advisers

• Keyword research. When it comes to keyword research, it’s vital your content aligns exactly with the search queries made by your target audience.
• Localised content creation. Optimising everything possible – from financial adviser blogs to social media posts, you can strengthen you localised content immensely.
• Backlinking. Linking to other dependable finance-related websites can boost your own credibility and have an incredibly positive impact on your rankings.
• Internal linking. Internal links are hyperlinks that when clicked on, take visitors to different pages on the same website. For example, you could link a call to action (CTA) to your contact page. Using internal links to boost your local SEO can be extremely advantageous.  
• Local citations. The key here is consistency. Having your contact details appear on as many trusted and relevant websites as possible will do wonders for both your SEO and brand. It’s a way of helping search engines to verify your business and dependability. 
• Google Business Profile. Previously known as Google My Business, your Google Business Profile can play a huge role in your local SEO efforts. Optimised effectively, you could find yourself heading to the top of the SERPs. It’s all about making it easy for you to be found. The maps feature can be a great asset for clients trying to establish how near to them you are.  
• Online reputation management. As an important part of your Google Business Profile, reviews can instil confidence in new, potential clients looking for financial advice. By encouraging reviews from current clients, you can help show potential clients that you’ve helped people just like them.
• Social media. An active presence can help search engines work out more about your location and improve your visibility. By joining local, closed groups, you can become recognised locally as the financial adviser to talk to.

Why not get started today? You can count on our local SEO specialists to get things moving fast.

FAQs

What is local SEO? 
Local SEO focuses on connecting your business with local people who are ready to use the services you offer.

Why is local SEO important for financial advisers? 
For financial advisers, trust is key. Being seen as an authority on all things financial will have business booming.

What local SEO services for financial advisers does WEBPRO Adviser offer?
Our team of specialists can help with all things local SEO related. We can research local keyphrases, identifying the areas potential clients are searching for and the words they are using. We can also tailor content to those local to you, with a view to making you the recognised financial adviser in your area.  

We can help you claim and optimise your Google Business Profile and assist you with your online reputation management. And we can take care of your social media planning too.

Recap: A carefully planned financial SEO strategy involves a little work, but the rewards can be tremendous. By addressing all the factors we’ve spoken about in this blog – keyphrases, localised content, backlinking, internal linking, local citations, your Google Business Profile, your online reputation management and social media presence – you are likely to reap immense benefits. Including better visibility, higher rankings and ultimately, the opportunity to increase sales. WEBPRO Adviser can help with all of this, and more.  

WEBPRO knows

A jaw-dropping 98% of people read online reviews for local businesses, according to Semrush.