Even if you’re not entirely sure what an infographic is, there’s a good chance you’ve seen and read one before. Infographics are surging in popularity in all places from the doctor’s waiting room to website homepages.
We explain infographics, the benefits and some important considerations below. Or you can contact WEBPRO Adviser directly for more info and a quote on our bespoke infographic creation service.
What is an Infographic?
An infographic is a visual representation of information. The infographic is usually colourful and may include images, graphs, icons, diagrams and text. It’s used to convey complex information or multiple-step processes in a way that is easy for the reader to digest and understand.
Take a look at this example from our own portfolio:
Where should infographics be used?
An infographic should be used on any occasion where you want to convey important information. It’s best used when the information you want to relay will be difficult or lengthy to understand if it was conveyed through text alone.
The overall aim is to make the reader understand something that is difficult to explain in other ways, and prevent them from being put off learning about the product, service or process.
Infographics are typically used on:
- Websites, such as homepages and service pages
- Offline marketing materials, such as leaflets and posters
- Online marketing materials, such as social media posts and landing pages
Commercial businesses that are selling a product or service will predominantly use infographics to explain how a product or service works. Or the infographic will explain information that encourages the use of the product or service they sell.
Because the world of finance can be difficult to understand for people without financial qualifications, they can be especially beneficial for financial advisers and mortgage brokers.
What are the benefits of an infographic?
The benefits of using an infographic instead of using blocks of text are:
- The information is easier to understand
- The information can be understood quicker
- Readers are more likely to take the time to understand the information
- An infographic has aesthetic benefits for websites and marketing materials
- An infographic reduces website bounce rates (i.e., how quickly someone leaves your website)
- Infographics are often cheaper than comparable explanation methods, such as bespoke explainer videos
- An infographic has SEO benefits
- An infographic can – and should! – be tailored to your brand
The SEO benefit of infographics
An additional benefit of using infographics on your website pages is that it improves Search Engine Optimisation (SEO). SEO improves how your web pages are ranked by search engines, which has a direct impact on how many website visitors you will potentially generate.
It’s already well known that Google loves it when web pages include bespoke imagery, so infographics can positively affect your page’s SEO performance. Of course, you won’t benefit as much if your infographic comes from an infographic generator tool because scores of websites end up using the same designs. Thus, it’s more beneficial to use truly bespoke infographics.
Make sure your infographics are brand consistent!
Because the best infographics are made completely bespoke to your needs, you can make the infographic consistent with your existing brand. This is important to maintain familiarity and consumer trust. You’ll need to pay attention to your use of infographic colours, images, graph designs and tone of voice. And of course, you can always add your logo to your infographic.
Another downside of using infographic generation tools online is that these tools limit the personalisation of the infographic, meaning you often cannot maintain brand consistency as well. This is why it’s always better to make bespoke infographics, even if they take more time and investment. You can always outsource the job to marketing and graphic design experts, like us here at WEBPRO Adviser!
Infographic creation services at WEBPRO Adviser
WEBPRO Adviser offers a bespoke infographic design service where you’re guaranteed a 100% truly unique infographic tailored to your needs and branding. Our infographics are created by a team of experienced graphic designers and marketers for maximum results. We’ll even offer to revise aspects of the design if you’re not 100% satisfied.
