To blog or not to blog – there is no question!
Blogging – isn’t that just a hobby or something influencers do?
No, blogging is for every business that wants more website traffic, professional recognition and increasing warm leads. Yes, that includes you financial advisers too!
Financial advisory firms should not be neglecting the blog section on their website. And if you don’t have a blog on your site right now, you should. WEBPRO Adviser can help with that.
Learn the key reasons why a financial advice blog can be a driver behind business success here.
Blogs show expertise and build client trust
Most people don’t end up on a website blog section by going to the website first. They arrive on a website blog because they enter a question into a search engine and look for the answer in a blog post. They read the blog for the answer and realise they are already on the website of a company that can help.
Financial advice is a niche area where only trained professionals can answer questions accurately, and thus produce informative blog posts on relative subjects. Even though there is still competition, there is less noise to cut through. A financial adviser blog should be viewed as an opportunity to relay your expertise and highlight solutions, generating interest in your business services.
Financial services are serious and potential clients want to trust you before they will commit. An informative blog can be a fantastic way to show off your knowledge and increase that trust.
Blogs sell services
Financial advisers can tailor their blog content to the services they offer to maximise leads and interest. For example, if you offer a special service to help self-employed people find a mortgage, you could write a blog post called: “Do self-employed people find it hard to get a mortgage?”.
In the post, you can answer the common questions that self-employed people are frantically typing into a search engine – and then you can explain the service you have on offer, including linking the post to your self-employed mortgage advice service page. See how it all starts to fit together?
Blogs are excellent for SEO
In a nutshell, Search Engine Optimisation (SEO) is the process of making a website rank higher on search engines. The higher you rank, the more website visitors you are likely to receive, and more paying clients will stick.
Different cogs make up the SEO machine, but a blog is one of them. Frequent content updates and links from your blog to the rest of your website will boost SEO. Although this is not a benefit exclusive to financial advisers, it is extremely valuable to any business with a website that wants to stay ahead of the competition.
For more information and to hear about our popular blogging service, speak with the WEBPRO Adviser team today!
