Research indicates that 93% of marketers believe that interactive website tools are highly effective at educating leads on products and services. In contrast, only 70% of marketers believe that static content can achieve the same level of education.  

This is good news for anyone using explainer videos on their website – but it’s also great news if you are a financial services provider with financial calculators.  

What is a financial calculator? 

A financial calculator is an online calculator that can be added to any financial services website. They are made to help potential clients understand how a financial product works. For example, financial calculators are often used to explain mortgage repayments and the overall cost of taking out a mortgage.  

The calculator uses the information added by the website user and representative interest rates to fairly and legally advertise what type of deal the client may get. These calculators can be used across an array of financial products, including mortgages, personal loans, home equity release and even to calculate inheritance tax or stamp duty. 

Financial calculators increase enquiries 

Making financial decisions is something that most people take their time over. Heavy research is required, which can be daunting and unappealing. By including a financial calculator, the whole experience becomes a lot simpler, clearer and more interactive.  

When leads feel confident that they have understood the information they have received, which is more likely when using a financial calculator, they are then more likely to take the next step and make an enquiry.  

Financial calculators reduce bounce rate 

Because financial calculators can increase engagement with site visitors, they keep those users on the website for longer, something which is good for your website rankings. Moreover, a good financial calculator is likely to answer common related questions such as “How much will a mortgage cost?” or “Can I get a mortgage with a 10% deposit”. This will prevent the user from having to go back to the search engine and look for related FAQ answers elsewhere, which Google positively acknowledges.  

Add a financial calculator to your site! 

If you want a financial calculator added to your website, WEBPRO Adviser can help. We have already developed and installed a wide range of financial calculators for financial services businesses across the UK and abroad. Speak with our web developers today to uncover more.