Financial advice services are often conducted remotely, either over the phone or using video call platforms. But many people prefer to receive these important and sensitive services in person, which is why advisers are trying to buck the trend and provide more face-to-face services. This can prove beneficial if you want to target the local market.
So how can advisers get more local leads? We discuss some of the best methods below. Contact our team for further information on any of the options discussed.
Websites that speak like a local (SEO)
You can gear your website to organically attract more local clients by including references to the local areas you wish to service. You could include pages dedicated to the most common locations you work within, which will increase the volume of relevant SEO phrases for that specific location.
For example, instead of just having a financial advice service page, you could also have a page for financial advice in [Town/City name]. This page will include localised SEO keywords and even local imagery to resonate with leads and give them confidence you’re a genuine local adviser.
Google Business Profile
A Google Business Profile – formerly Google My Business (GMB) - allows you to get your business listed on Google Maps. Setting up an account and adding your local business information is free and essential if you wish to attract more local leads.
Every time someone searches for an adviser in the area of your business, your business will be among the local results with contact information and a link to your website. It can even collect positive reviews to build trust in your services.
Online marketing to target locals
Along with localised SEO techniques, you can use other forms of marketing to zone in on the local market. Google Ads and social media advertising can both be set up to specifically target potential clients within a certain area. Both types of marketing are highly targeted and effective at only appearing in front of people who live close by (or in any other location).
The WEBPRO Adviser marketing team is on hand to help any financial services business set up SEO and marketing campaigns geared towards the local market. Contact us now for more information or a free no obligation quote.
Offline marketing
Offline marketing is low-hanging fruit when it comes to targeting local leads. Newspaper adverts, leaflet distribution, posters and office signage can all contribute to local business. Offline marketing can be used to target specific demographics within the local area by positioning the materials in certain areas or near specific venues and events. Offline marketing doesn’t have to be old and static like it once was; it can incorporate modern technologies like QR codes that link back to your website.
Engaging with the local community
Away from marketing techniques, you can appeal to the local market by just putting your business out there and getting involved in the local community. There are so many ways to do this, such as networking events, charity work, sponsoring community events and much more.
Some of these activities could tie in with emerging themes surrounding social consciousness. For example, there is a push to get people to support smaller and local businesses instead of larger corporations. This could be part of your message to potential leads and to the local community in general, which would support neighbouring businesses.
Increase local leads with WEBPRO Adviser
If any of the marketing strategies listed above have piqued your interest, don’t hesitate to speak with WEBPRO Adviser now. Our marketing team can assist with SEO, Google Business Profile, Google Ads and social media advertising. Chat with us about these strategies and your potential local lead generation with no obligations. We’re here to answer your queries.
