What counts as a business email address, and do you really need a business email? If you’re still using a Gmail account or equivalent to communicate with clients, you could be losing business each month. Join us as we discuss if and why you may need a business email account.
What counts as a business email?
A business email is an email address that is personalised with a business name after the “@” symbol. They usually connect with your business’s website domain name.
For example, the email address [email protected] is a business email, whereas [email protected] is not.
Business emails are not free and need to be paid for, usually as a subscription service each month or year in the same way you pay for a website domain name. The cost of a business email address can vary between around £3-£35 per month, depending on which service you choose and how much storage you receive.
Do I need a business email?
If you are a legitimate financial services business, you should have a business email address. There are some professionals who can get away without one, such as some sole traders and freelancers outside of finance, but even then, it would still be better to have a business email address.
Why do I need a business email?
There are many reasons why any financial services providers should have a business email address, even if they are working alone. Here are four of the best reasons:
- Having a professional email address maintains a professional image. Without one, you can look like an amateur, and people may even question your legitimacy as a financial services business
- Using your website domain as your business email address can provide a link to your website and increase traffic
- Email accounts that you have never emailed before are more likely to mark non-business emails as spam, which could lose you business
- Owning multiple business email addresses can help direct clients to the right department. For example, you may have [email protected] for enquiries and [email protected] for complaints
Connecting your email with your brand
As mentioned, your professional email address should reflect your business name or domain name, which may be the same. As long as you have chosen a name that matches your brand and avoids the common branding pitfalls, your business email address should be a success. But if you haven’t chosen wisely, that bad decision starts to transcend through other parts of your business, including email addresses.
This is another reason why it is smart to opt for branding services when choosing a name or domain name. WEBPRO Adviser offers these services exclusive to financial service businesses.
Add a professional email signature
There are other ways you can make your emails more professional, such as adding a professional email signature. The best ones don’t just sign off each email in style and save you time, but they also include links to your business website, social handles and more. Our professionals can assist with on-brand email signatures for you and your team.
